Good Things
are worth waiting for
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Where Global Fashion meets Indian Craftsmanship
THE ASK
Design and curate the press preview for the highly anticipated H&M x Anamika Khanna collaboration, including an immersive sit-down press dinner, to showcase the essence of the collection to the country’s top media publications.
THE CHALLENGE
Crafting a bespoke experience that seamlessly bridges H&M's contemporary design ethos with Anamika Khanna’s intricate craftsmanship, while reflecting the collection's theme of contrasts.
The event needed to captivate the country’s most eminent publications, fostering a sense of awe and engagement that matches the significance of this highly anticipated partnership.
THE IDEA
Inspired by the concept of "Crafted in Duality," the event transformed the Stir Gallery into a symphony of contrasts, blending minimalism with vivid design elements. This thoughtfully curated experience unfolded in three phases: an exclusive collection showcase, an immersive sit-down dinner, and a series of bespoke touchpoints. Every detail - from the floral installations to the curated cocktails - was designed to evoke elegance and understated luxury, leaving an indelible impression on the media elite.
THE ASK
Launch Don Julio tequila in India with a statement experience to announce the arrival of an icon.
THE CHALLENGE
In a market dominated largely by whisky, the need was to establish and own a space for the niche but growing audience of tequila drinkers and changing perceptions of it being a party spirit to be consumed as just shots.
THE IDEA
Inspired by the global “Por Amor” campaign, the experience focused on the culture, lifestyle and spirit of festivity beyond just the liquid itself. This manifested in the form of a vibrant and colourful space, authentic Mexican entertainment and live installations and crafted sipping and culinary interventions.
THE HIGHLIGHTS
A Silver - service four-course meal
Breathtaking floral Installations
Visual storytelling with vivid projections
