Good Things
are worth waiting for
A Delicious Experience
Envisioning & Sculpting an India reimagined for L77.
THE ASK
Craft an unforgettable design-led experience that combines live music, art, and a modern design aesthetic to immerse guests into the luxurious world of Glenmorangie. The event must evoke the spirit of creativity and innovation while highlighting Glenmorangie's legacy and contemporary relevance.
THE CHALLENGE
The challenge was to create an immersive experience that seamlessly merges Glenmorangie's heritage with a modern narrative - while creating an experience that would not only showcase Glenmorangie's exceptional single malt Scotch whisky but also engage guests on an emotional level, leaving a lasting impression.
THE IDEA
A visually striking creative depiction of a Modern Maharaja's courtyard setup at IF.BE Mumbai, designed to embody the luxurious yet playful ethos of Glenmorangie. This space will celebrate the marriage of Glenmorangie's craftsmanship with contemporary artistic expression, creating a captivating ambiance that reflects the spirit of Glenmorangie.
THE ASK
Building a bold and statement launch experience to establish for Pernod Ricard India’s first luxury Indian Single Malt - Longitude 77 and establishing as a brand that champions authentic, contemporary Indian luxury.
THE CHALLENGE
Envisioning a launch experience for a brand that drives affinity and aspiration amidst a league of competitors backed by legacy and global recognition. White navigated this by leveraging the brand’s new-age and India-proud codes of luxury, bringing together stalwarts from creative spaces to create an entirely novel experience format.
THE IDEA
An experience of iconic maximalism that showcases the splendour of Indian luxuries with monumental installations, extraordinary performances, sensational fashion, mesmerizing music, and the most buzzworthy celebrity names all coming together for a grand spectacle.
THE HIGHLIGHTS
A curated lineup of talented musicians for a live act
Deliciously Designed Brand Merchandise
Whimsical “Orangie Arthouse” design elements
Over 15 rare artefacts and elements sourced fromacross the country
‘The Maharaja’s Courtyard’ inspired by traditional Indian architecture
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Exquisite Whisky Tastings
