Good Things
are worth waiting for
Decadent Festive Revelry for the Luxury Maison
Envisioning & Sculpting an India reimagined for L77.
THE ASK
Curate an extravagant Diwali celebration that harmoniously combines Cartier's legacy of timeless elegance with the vibrancy of Indian festivities, creating a memorable evening for UHNIs, influencers, and industry leaders.
THE CHALLENGE
Design an immersive experience that reflects Cartier's iconic aesthetic while incorporating the grandeur and intimacy of Indian celebrations. The event needed to resonate deeply with the discerning tastes of the attendees, capturing the brand's ethos of luxury while integrating bold and festive Indianized elements.
THE IDEA
A stunning soirée at The Travancore Palace, where Cartier’s iconic elegance was reimagined through a festive Indian lens. The evening was a multisensory experience featuring captivating performances, bespoke activations, and an immersive environment infused with cues of festive glamour. Every element was designed to evoke awe and delight, leaving guests enchanted by the magic of Cartier.
THE ASK
Building a bold and statement launch experience to establish for Pernod Ricard India’s first luxury Indian Single Malt - Longitude 77 and establishing as a brand that champions authentic, contemporary Indian luxury.
THE CHALLENGE
Envisioning a launch experience for a brand that drives affinity and aspiration amidst a league of competitors backed by legacy and global recognition. White navigated this by leveraging the brand’s new-age and India-proud codes of luxury, bringing together stalwarts from creative spaces to create an entirely novel experience format.
THE IDEA
An experience of iconic maximalism that showcases the splendour of Indian luxuries with monumental installations, extraordinary performances, sensational fashion, mesmerizing music, and the most buzzworthy celebrity names all coming together for a grand spectacle.
THE HIGHLIGHTS
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Breathtaking Visual Grandeur
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Crafted Indulgences
Bespoke Touchpoints - Tarot Readings and Gold Foil Artistry
Over 15 rare artefacts and elements sourced fromacross the country
