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Evolving India’s Fashion Show Landscape Through Progressive Formats
Evolving India’s Fashion Show Landscape Through Progressive Formats
THE ASK
Curating the 16th edition of Blenders Pride Glassware Fashion Tour 2022 that celebrates India’s evolving fashion landscape through diversity, inclusivity, and sustainability and also exploring different avenues of reach that go beyond the conventional.
THE CHALLENGE
Creating an experience that appeals to the post-pandemic audience, while embodying Blenders Pride’s distinguished image was an immense goal. The experiential task at hand was to transcend the conventional runway shows into a diverse exploration of fashion, art, and culture.
THE IDEA
A celebration of fashion that captures the ever-evolving sartorial landscape while serving as a platform for discourse and creative expression. The essence lay in the iconic collaborations with stalwarts of different industries and the metaverse experience that set the benchmark for progressive fashion and meaningful cultural expression.
THE ASK
Curating the 16th edition of Blenders Pride Glassware Fashion Tour 2022 that celebrates India’s evolving fashion landscape through diversity, inclusivity, and sustainability and also exploring different avenues of reach that go beyond the conventional.
THE CHALLENGE
Creating an experience that appeals to the post-pandemic audience, while embodying Blenders Pride’s distinguished image was an immense goal. The experiential task at hand was to transcend the conventional runway shows into a diverse exploration of fashion, art, and culture.
THE IDEA
A celebration of fashion that captures the ever-evolving sartorial landscape while serving as a platform for discourse and creative expression. The essence lay in the iconic collaborations with stalwarts of different industries and the metaverse experience that set the benchmark for progressive fashion and meaningful cultural expression.
THE HIGHLIGHTS
Multi-city Tour Format
Celebrity Show Stoppers
Inclusivity And Sustainability Taking Center Stage
Over 15 rare artefacts and elements sourced fromacross the country
An Exhibition Of The Signature Works Of 72 Designers
Exploration Of Fashion Metaverse