Good Things
are worth waiting for
Redefining the experience of liquid advocacy
Envisioning & Sculpting an India reimagined for L77.
THE ASK
To conceptualize and produce an immersive and innovative format that educates consumers about the blend, heritage, flavors, and craftsmanship of Chivas while fostering a deeper appreciation and connection with the brand.
THE CHALLENGE
The challenge was not only to bring the Chivas brand book to life but also to set a new standard in liquid advocacy that resonated with a discerning audience.This required an immersive format that reflected the intricacies of Chivas’ blend, heritage, and craftsmanship while ensuring that the experience is both innovative and cohesive.
THE IDEA
A format that celebrates Chivas’s legacy and craft, combining immersive storytelling with multi-sensory interaction to elevate standards of liquid advocacy. An innovative piece of art where each page tells a story and offers a tactile journey through each Chivas variant through touch, sight, taste and smell, discerning the nuances of the blend.
THE ASK
Building a bold and statement launch experience to establish for Pernod Ricard India’s first luxury Indian Single Malt - Longitude 77 and establishing as a brand that champions authentic, contemporary Indian luxury.
THE CHALLENGE
Envisioning a launch experience for a brand that drives affinity and aspiration amidst a league of competitors backed by legacy and global recognition. White navigated this by leveraging the brand’s new-age and India-proud codes of luxury, bringing together stalwarts from creative spaces to create an entirely novel experience format.
THE IDEA
An experience of iconic maximalism that showcases the splendour of Indian luxuries with monumental installations, extraordinary performances, sensational fashion, mesmerizing music, and the most buzzworthy celebrity names all coming together for a grand spectacle.
THE HIGHLIGHTS
Interactive pop-up book
Multi-sensory storytelling
A journey of flavor discovery
Over 15 rare artefacts and elements sourced fromacross the country
In-depth exploration of the blend and heritage
Immersive showcase of brand craftsmanship
THE HIGHLIGHTS
Interactive pop-up book
A journey of flavor discovery
Over 15 rare artefacts and elements sourced fromacross the country
Multi-sensory storytelling
