Good Things
are worth waiting for
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Capturing the essence and spirit of Modern Mexicana
THE ASK
Launch Don Julio tequila in India with a statement experience to announce the arrival
of an icon.
THE CHALLENGE
In a market dominated largely by whisky, the need was to establish and own a space for the niche but growing audience of tequila drinkers and changing perceptions of it being a party spirit to be consumed as just shots.
THE IDEA
Inspired by the global “Por Amor” campaign, the experience focused on the culture, lifestyle and spirit of festivity beyond just the liquid itself. This manifested in the form of a vibrant and colourful space, authentic Mexican entertainment and live installations and crafted sipping and culinary interventions.
THE ASK
Launch Don Julio tequila in India with a statement experience to announce the arrival of an icon.
THE CHALLENGE
In a market dominated largely by whisky, the need was to establish and own a space for the niche but growing audience of tequila drinkers and changing perceptions of it being a party spirit to be consumed as just shots.
THE IDEA
Inspired by the global “Por Amor” campaign, the experience focused on the culture, lifestyle and spirit of festivity beyond just the liquid itself. This manifested in the form of a vibrant and colourful space, authentic Mexican entertainment and live installations and crafted sipping and culinary interventions.
THE HIGHLIGHTS
An authentic mexico-inspired impromptu parade
Live craft inventions
Don julio crafted cocktails
