Good Things
are worth waiting for
A Sensorial Escape into the Fifth Flavour
THE ASK
Create an ultra-luxury immersive dining experience to launch Johnnie Walker Blue Label’s limited-edition Elusive Umami in India.
THE CHALLENGE
To create a cohesive and immersive experience that seamlessly wove together the enigmatic essence of Umami with every detail of the evening. From the intricacies of each course to the performances, décor, and storytelling, every element had to reflect the sophistication and depth of the new spirit. The event demanded an unwavering commitment to the theme, requiring meticulous attention to detail in crafting a narrative that was not only sensory but also evocative, leaving guests with a profound connection to Johnnie Walker Blue Label Elusive Umami.
THE IDEA
A transformative sensorial journey that immersed guests in the enigmatic world of Umami through a masterful fusion of storytelling, culinary artistry, and experiential design. Inspired by the elemental realms of Wind, Earth, and Water, the evening was a symphony of sophistication, where Michelin-starred cuisine, transcendent performance art, and Japanese-inspired aesthetics converged. Every element - from bespoke, handcrafted details to dynamic visual storytelling, was meticulously curated to capture the complexity of Umami, creating an unparalleled celebration of flavour, culture, and craftsmanship that resonated with every sense.
THE ASK
Create an ultra-luxury immersive dining experience to launch Johnnie Walker Blue Label’s limited-edition Elusive Umami in India.
THE CHALLENGE
To create a cohesive and immersive experience that seamlessly wove together the enigmatic essence of Umami with every detail of the evening. From the intricacies of each course to the performances, décor, and storytelling, every element had to reflect the sophistication and depth of the new spirit. The event demanded an unwavering commitment to the theme, requiring meticulous attention to detail in crafting a narrative that was not only sensory but also evocative, leaving guests with a profound connection to Johnnie Walker Blue Label Elusive Umami.
THE IDEA
A transformative sensorial journey that immersed guests in the enigmatic world of Umami through a masterful fusion of storytelling, culinary artistry, and experiential design. Inspired by the elemental realms of Wind, Earth, and Water, the evening was a symphony of sophistication, where Michelin-starred cuisine, transcendent performance art, and Japanese-inspired aesthetics converged. Every element - from bespoke, handcrafted details to dynamic visual storytelling, was meticulously curated to capture the complexity of Umami, creating an unparalleled celebration of flavour, culture, and craftsmanship that resonated with every sense.
THE HIGHLIGHTS
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Narrated Journey
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Culinary Theatre
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Immersive Decor
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Encapsulating Visuals
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Transcendental Performances
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