Good Things
are worth waiting for
Envisioning & Sculpting an India reimagined for L77.
Envisioning & Sculpting an India reimagined for L77.
THE ASK
Building a bold and statement launch experience to establish for Pernod Ricard India’s first luxury Indian Single Malt - Longitude 77 and establishing as a brand that champions authentic, contemporary Indian luxury.
THE CHALLENGE
Envisioning a launch experience for a brand that drives affinity and aspiration amidst a league of competitors backed by legacy and global recognition. White navigated this by leveraging the brand’s new-age and India-proud codes of luxury, bringing together stalwarts from creative spaces to create an entirely novel experience format.
THE IDEA
An experience of iconic maximalism that showcases the splendour of Indian luxuries with monumental installations, extraordinary performances, sensational fashion, mesmerizing music, and the most buzzworthy celebrity names all coming together for a grand spectacle.
THE ASK
Building a bold and statement launch experience to establish for Pernod Ricard India’s first luxury Indian Single Malt - Longitude 77 and establishing as a brand that champions authentic, contemporary Indian luxury.
THE CHALLENGE
Envisioning a launch experience for a brand that drives affinity and aspiration amidst a league of competitors backed by legacy and global recognition. White navigated this by leveraging the brand’s new-age and India-proud codes of luxury, bringing together stalwarts from creative spaces to create an entirely novel experience format.
THE IDEA
An experience of iconic maximalism that showcases the splendour of Indian luxuries with monumental installations, extraordinary performances, sensational fashion, mesmerizing music, and the most buzzworthy celebrity names all coming together for a grand spectacle.
THE HIGHLIGHTS
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Theatrical journey through the longitude
100+ Artists performance
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Over 15 rare artefacts and elements sourced from
across the country
Over 15 rare artefacts and elements sourced fromacross the country
10+ Indian icons from film, fashion music and culinary spaces
