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Good Things

are worth waiting for

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“A poignant love story brought to life in the heart of Jaipur”

THE ASK

Showcase Lovebirds’ SS24 Collection to prominent media, KOLs & UHNIs.

THE CHALLENGE

Showcasing the cult-favourite bridge brand’s collection in the raw and unconventional space of

Jaigarh Fort, Jaipur as opposed to the usual tier-1 city hotspots, whilst still generating PR and hype.

THE IDEA

An immersive getaway experience that intertwined the past & present. Guests indulged in the narrative of the collection at every touch point of the event; interactive installations, product showcases, a live sextet performance, an exclusive after-party, and much more.

THE ASK

Showcase Lovebirds’ SS24 Collection to prominent media, KOLs & UHNIs.

THE CHALLENGE

Showcasing the cult-favourite bridge brand’s collection in the raw and unconventional space of Jaigarh Fort, Jaipur as opposed to the usual tier-1 city hotspots, whilst still generating PR and hype.

THE IDEA

An immersive getaway experience that intertwined the past & present. Guests indulged in the narrative of the collection at every touch point of the event; interactive installations, product showcases, a live sextet performance, an exclusive after-party, and much more.

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THE HIGHLIGHTS

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Unconventional location

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Whimsical spatial art & elements

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Live sextet performance

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Vibing after-party

THE RESULTS

50+ media

representatives
Digital Reach:

2.25 billion

Media Coverage:

307+

46.02%

coverages with

CAT coverage

Value Achieved:

INR 40 crore

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