Good Things
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Orchestrating a celebration of a 30-year legacy
Orchestrating a celebration of a 30-year legacy
THE ASK
Cementing Pernod Ricard India’s 30-year legacy with an iconic celebration that pays homage to its portfolio and the passionate individuals who bring it to life.
THE CHALLENGE
Curating a celebration narrative that sets a monumental benchmark in the industry, managing engagement for over 1,500 attendees, and the task of showcasing a vast portfolio of brands in their individual space, all while magnificently embodying the brand ethos of Conviviality.
THE IDEA
A one-of-a-kind extravaganza in the heart of Gurugram, spread across two days of extended revelry, with three exceptional highlight moments: a bar-hopping journey with immersive brand takeovers, an expansive & immersive brand world for an engaging business conference, and an experiential gala night featuring participation from PRI’s employees.
THE ASK
Cementing Pernod Ricard India’s 30-year legacy with an iconic celebration that pays homage to its portfolio and the passionate individuals who bring it to life.
THE CHALLENGE
Curating a celebration narrative that sets a monumental benchmark in the industry, managing engagement for over 1,500 attendees, and the task of showcasing a vast portfolio of brands in their individual space, all while magnificently embodying the brand ethos of Conviviality.
THE IDEA
A one-of-a-kind extravaganza in the heart of Gurugram, spread across two days of extended revelry, with three exceptional highlight moments: a bar-hopping journey with immersive brand takeovers, an expansive & immersive brand world for an engaging business conference, and an experiential gala night featuring participation from PRI’s employees.
THE HIGHLIGHTS
Immersive museum of the PRI portfolio
Breathtaking performances
Whimsical engagement spots
Over 15 rare artefacts and elements sourced fromacross the country
Procession of unbridled revelry
Laying down the roadmap for the future